About The Cost
We were all CREATED to CREATE.
Everything has a Cost. Let’s Count the Cost together.


The Cost (also known as Count the Cost) is the mastermind behind creating solutions for individuals, married couples and entrepreneurs that desire to transform and continue to experience growth and development. We possess a strong passion for seeing holistic results in the lives of believers in Christ, especially in the area of marriage. Through intentional preparation and training, we have become equipped to lead a charge of kingdom innovators who are fully developed personally and spiritually.
Our 12 years of marriage has led to a diverse range of experience that burdened us to create the ultimate set of tools and strategies for building personal lives, marriages and quality businesses across the world for generations to come. The core of our business/ministry is rooted in the scripture verse Luke 14:28, which states “But don’t begin until you count the cost. For who would begin construction of a building without first calculating the cost to see if there is enough money to finish it?” (NLT).
We refuse to hold back any information that serves as a benefit to our community. Our focus is to provide clear strategies for extensive growth and development, while having fun at the same time. Through merging kingdom principles with the marketplace, we believe in changing the trajectory of the hopeless to the hopeful and the penniless to the plentiful. The ultimate solution to every situation in life is prayer. Always remember, pray without ceasing.
Clifton Stafford is the Founder and CEO of The Cost, LLC. He believes his thrilling passion to see others discover the powerful transformation from hope to achievement is the core of his consulting and training business. Clifton possesses a Bachelors or Science Degree in Telecommunications and a Master of Arts Degree in Organizational Management.
Clifton has successful launched several businesses and enjoys the benefits of networking. He has a strong desire to transform the face of business in multiples facets through creating healthy work environments.
As a kingdom innovator, He loves to support, encourage, and lead clients into behavioral changes. Attention to detail, active listening skills, and sincere empathy are symbols of his appreciation by his clients. He is effectively supported by a Chief Operating Officer whose commitment to ministering to the needs of others is imperative in all endeavors.
Clifton is happily married to his lovely wife Shanequa. Away from the business, he enjoys reading, bowling, watching movies and spending time with family and friends. He truly cherishes quiet moments to reflect, pray and receive direction from God.


Shanequa Stafford is the Co-Founder and Chief Operating Officer of The Cost, LLC. She believes that her passion for unity and teaching others is monumental in seeing the lives of others change positively. She has a great burden for edifying, exhorting, and comforting the downtrodden and ostracized. Shanequa has accomplished several years of college experience across several sectors and truly believes in being a lifelong student.
Shanequa also has experience in multiple business functions, such as Administration, Payroll, Bookkeeping, and Business Operations. She finds extreme pleasure in using her gift of administration to align organizations fluently and effectively.
As the Chief Operating Officer, Shanequa dedicates her time to ensuring that each customer is met with a personable experience that supersedes expectations. She is committed to executing daily business functions such as organizational structure, implementing strategies for best business practices, and promoting the company’s culture, vision, and mission.
Shanequa is happily married to her husband Clifton. Away from the business, she enjoys traveling, watching movies, taking walks, and spending time with family and friends. Her most prominent desire is to develop a strong prayer life while encouraging and teaching others to do the same.

